Kentucky Venues Names Sierra Rojas Executive Director of Human Resources

LOUISVILLE, Ky. (May 19, 2026) — Kentucky Venues today announced the appointment of Sierra Rojas to the role of Executive Director of Human Resources. Reporting to President & CEO David S. Beck, Rojas will support ongoing personnel and payroll management at the Kentucky Exposition Center, Kentucky International Convention Center, and the six events produced by Kentucky Venues.

In her new role, Rojas will oversee a team responsible for recruitment, employee relations, benefits, payroll, compliance, and policy administration across a workforce that scales from a year-round staff to hundreds of seasonal team members during the agency’s largest events.

“Sierra brings a strong combination of operational leadership, people management, and regulatory expertise to Kentucky Venues,” said David S. Beck, President & CEO of Kentucky Venues. “Her background in leading within complex, regulated environments, and her commitment to building healthy, well-supported workplaces, makes her well-suited to lead our HR team as we continue to grow.”

Rojas joins Kentucky Venues from Baptist Health Medical Group, where she most recently served as Practice Manager for the Gastroenterology and Complex Care practice. A Kentucky native, Rojas holds a Bachelor’s degree in Workforce Administration from Western Kentucky University. She also holds professional certifications in business & office administration.

“I’m honored to join Kentucky Venues at such an exciting moment for the organization,” said Rojas. “Kentucky Venues hosts some of the most important events in the Commonwealth, and that’s only possible because of the people who make it happen. I’m looking forward to supporting our team and building on the strong foundation already in place.”

About Kentucky Venues

Kentucky Venues operates two premier facilities in Louisville— the Kentucky Exposition Center (KEC) and the Kentucky International Convention Center (KICC). As both a world-class host and proven event organizer, Kentucky Venues produces flagship events such as the Kentucky State Fair, the National Farm Machinery Show, and the World's Championship Horse Show, while welcoming conventions, trade shows, sporting events, and exhibitions from around the globe. With 1.4 million square feet of indoor space, 356 acres of outdoor grounds, and a LEED-certified downtown convention center, Kentucky Venues offers unmatched flexibility and accessibility. Backed by decades of event production experience and Kentucky's signature hospitality, Kentucky Venues is a trusted partner for meeting planners and show organizers seeking impactful, memorable events.